12/02/25 11:24:00
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12/02 11:22 CST Denny Hamlin testifies that signing NASCAR's charter deal would
have been a 'death certificate'
Denny Hamlin testifies that signing NASCAR's charter deal would have been a
'death certificate'
By JENNA FRYER
AP Auto Racing Writer
CHARLOTTE, N.C. (AP) --- Three-time Daytona 500 winner Denny Hamlin outlined
the precarious situation facing NASCAR teams, testifying Tuesday in the federal
antitrust trial against the stock car series that the race team he co-owns
spent more than $700,000 to the series in 2022 alone and how agreeing to its
charter proposal last fall would have been like signing his own "death
certificate."
Hamlin was the first witness called when testimony began Monday in the
antitrust case brought by 23XI Racing, which is owned by Hamlin and Basketball
Hall of Famer Michael Jordan, and Front Row Motorsports, owned by fast-food
franchiser Bob Jenkins. The two teams contend that NASCAR is a monopoly that
has handcuffed teams with a no-win revenue model.
Hamlin returned to the stand and was asked about line items in 23XI Racing's
budget. He noted how more than $703,000 three years ago was spent on costs to
NASCAR ranging from entry fees, credentials for team members to enter the track
and even access to Internet signals. He also said he and Jordan spent $100
million to build 23XI and "all it takes is one sponsor to go away and all our
profit is gone."
All 15 of NASCAR's teams had been vocal for over two years that the last
charter agreement made it impossible for them to turn a profit and they
demanded four changes in prolonged negotiations. When the final offer came from
NASCAR and lacked most of what the teams asked for, 23XI and Front Row refused
to sign and instead sued.
23XI has turned a profit in all but one of its five seasons, but its financial
success is largely a product of Jordan's star power drawing top-dollar
sponsors. Plaintiffs' attorney Jeffery Kessler told the jury Monday that a
NASCAR-commissioned study found that 75% of teams lost money in 2024.
Hamlin testifed that the TV deal NASCAR signed ahead of the 2025 season has not
been a boon to race teams because of a shift toward streaming sponsors and
big-ticket sponsors want to be on television. He also referred to a meeting
with NASCAR chairman Jim France, who indicated teams are spending too much and
it should only cost $10 million per car. Hamlin testified it costs $20 million.
"We cannot cut more. Tell me how to get my investment back? He had no answer,"
Hamlin said.
As for refusing to sign the charter agreements last fall, Hamlin said the
last-ditch proposal from NASCAR "had eight points minimum that needed to be
changed. When we pointed that out we were told ?Negotiations are closed.'"
"I didn't sign because I knew this was my death certificate for the future," he
said, later adding: "I have spent 20 years trying to make this sport grow as a
driver and for the last five years as a team owner. 23XI is doing our part. You
can't have someone treat you this unfairly and I knew It wasn't right. They
were wrong and someone needed to be held accountable."
Under cross-examination, Hamlin was asked why he paints a rosier picture of
NASCAR on podcast appearances. He replied that he is regurgitating NASCAR
talking points because any negative comments can lead to retritbution.
"You can take all my things out of context and paint a picture that everything
is fine," he said. "The reality is, (being) negative affects me in (technical
inspection), getting called to the hauler, NASCAR not liking what I said."
The trial is expected to last two weeks.
NASCAR is owned and operated by the Florida-based France family, which founded
the series in 1948. Kessler said over a three-year period almost $400 million
was paid to the France Family Trust and a 2023 evaluation by Goldman Sachs
found NASCAR to be worth $5 billion. The pretrial discovery process revealed
NASCAR made more than $100 million in 2024, while Jenkins testified in a
deposition he has lost $60 million over the last decade and $100 million since
starting his team in 2004.
NASCAR contends it is doing nothing wrong and has not restrained trade or
commerce by its teams. The series says the original charters were given for
free to teams when the system was created in 2016 and the demand for them
created a market of $1.5 billion in equity for chartered organizations.
Hamlin countered that 11 of the original 19 chartered organizations are out of
business; all three of 23XI's charters came from teams that ceased operations.
NASCAR also said each chartered car now receives a guaranteed $12.5 million in
annual revenue, up from $9 million. Hamlin testified it costs $20 million to
bring a single car to the track for all 38 races and that figure does not
include any overhead, operating costs or a driver's salary.
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AP auto racing: https://apnews.com/hub/auto-racing
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